Miva Reviews

Miva, Inc. is a privately held e-commerce software and hosting company headquartered in San Diego, California, with a data center in Tampa, Florida. Founded in 1996 as HTMLScript Corporation, the company released its first product, KoolKat, in 1997, shortly thereafter renaming the company Miva, Inc. and the product Miva Merchant. The platform runs on its proprietary scripting language, MIVA Script. Miva has undergone several ownership and name changes, becoming part of FindWhat.com (later renamed Miva, Inc.) in 2003, then being acquired by investors and original employees in 2007 (renamed Miva Merchant, Inc.), and finally reverting to Miva, Inc. in 2014. Miva specializes in providing a robust, flexible, and scalable SaaS (Software as a Service) e-commerce platform primarily targeting mid-size to enterprise-level businesses, particularly those with complex product catalogs, B2B/wholesale needs, or unique industry requirements that other platforms struggle to accommodate. Their unique selling points include a high degree of customization without requiring coding knowledge (via PageBuilder), dedicated support, and the ability to handle complex integrations. Miva's platform manages cataloging, order processing, secure payments, and offers features like MivaPay and MivaConnect. They emphasize empowering independent sellers and have processed over $100 billion in online sales.